http://www.google-alibaba.com

?????????????Google adwords??

Google Adwords??????????Google??????????????????????????????????????????????
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Google Adwords???????????????????????????????????
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1??????

?????????????Google adwords??(图1)

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?????????????Google adwords??(图2)

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?????????????Google adwords??(图3)

2??????????
????�>?????Campaign?�>????Ad Group?�>???Ads??????Keywords?
???????????????????????????????????????????????????
3???Google Analytics
???????????GA ??????
????Google Adwords???Auto-tagging???YES????No?
?????google Analytics????????擜DMIN� (??)->擜dwords Linking�

?????????????Google adwords??(图4)










?????????????Google adwords??(图5)

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????Google Adwords????????????????????????????????????????????????????????

?????????????Google adwords??(图6)

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4??????????????
?????Google Adwords??????????擟onversions�

?????????????Google adwords??(图7)

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?????????????Google adwords??(图8)

??????????????????????????擶ebsite�??????????????

?????????????Google adwords??(图9)

???
??????????????揝ubmit form�揅lick Add to cart�
????????????Purchase/Sale?Sign-up??
??????????????????????????????????????????????????????????Value???揇on抰 use a value�
????????????Every Count??????????????????????????One count???????????????????????????????????????Count???One?
?????????擟onversion window�??????????,攙iew-through conversion window�???????????????????,擨nclude in Conversion�???????????Adwords??Conversion???擜ttribution model�
?????擟reat and Continue�

?????????????Google adwords??(图10)

?????????????Google adwords??(图11)

????????????????????????????????????????????Done?ok??


?????????????Google adwords??(图12)

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Google Adwords?????????????????????Search???????Display???????Shopping???????Video?????????Universal app??
?????????????????????????????????????????????????????????????????????????????
????????????????????????????????????????????????????????????????truck????? AdWords ??????損urchase truck�?????????? Google ?????損urchase truck�???????????????????
???????????????????????????????????
??????????????????????????????????????????????????Google ???????? 200 ????????? 90% ??????????????????????????????????Gmail????
� ??????????????????????????????????????????????????????????????????????????????????????????
� ???????????????????????????????????????????????????????????
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?????????????Google adwords??(图13)

??????????????????????????Google Merchant Center???????Google AdWords?????????????????support.google.com/merc?
?????????YouTube????Google????????????????????????TrueView in-stream ads? TrueView video discovery ads?bumper ads?
TrueView in-stream ads????????????? YouTube ????????????????????????????????????????????????????? YouTube ??????????? 5 ?????????????????
TrueView video discovery ads?????????Youtube???????????????????????YouTube ???????????????????????????????????????????????
bumper ads???????????????????????????????????? 6 ?????????????????????????????support.google.com/adwo
????????????????APP??????????????????????????????????????????????????????????????????????????????????????????????????????????????????? Google Search?Google Play?YouTube ? Google display network??????????support.google.com/adwo?
????????????????????????????????????????
??Google Adwords?
1???????
????�???敆>??擲earch�?????�>?????????�>?????????CONTINUE???

?????????????Google adwords??(图14)

?????????????Google adwords??(图15)

?????????????Google adwords??(图16)


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2??????????

?????????????Google adwords??(图17)

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Google adwords??????????????
??????broad match???????????????? purchase truck?
???????????????????????????????????????????????????????????????????? how to purchase truck?purchase truck website?purchase cheap truck???????????
??????phrase match????????????????攑urchase truck�
????????????????????????????????????????????????????????????????????????????????????????????????????????????????? purchase truck online?where to purchase truck in China??????????? purchase high quality truck?truck purchase?????????
??????exact match????????????????[purchase truck]?
??????????????????????????????????????????????????????????????????????????????????????????????????????
????????truck purchase?purchase a truck?truck for purchase???????????
??????????????????+??????????
????????broad match modifier????+???????????????????????????????????????????????????????????????? +purchase +truck??????truck purchase?purchase cheap trucks?truck purchasing???????????????????buy truck?????????
???????????????????????????????????????????????
??????Negative match ?
??????????????????????????????????baseball hats?????? �-baseball hats�????????????????????????????baseball hats????????????????????????????????????????cheap?????????cheap???????????????????????????cheap???????????????????
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1?????????????????? 5 ? 20 ?????????
2???????????????????????????????
3????AdWords?????????????????????????????@??*
4????????????????
3?????

?????????????Google adwords??(图18)

A?????Final URL???????????URL?????????????????
B?????Display path?Path1 ?Path 2????Path text???????path text???????????????????????????????????????????????????????????????aaa.com???????????????????????aaa.com/Mens_Shoes/Outd?
C??????Heading 1 ?Heading 2?Description?????????
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D???????????

?????????????Google adwords??(图19)

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E?????????????????????????????????�???????????�

?????????????Google adwords??(图20)

F??????????Google Adwords?????????????????????揢nder review�?擜pproved�

?????????????Google adwords??(图21)

4?????
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?????????擲EARCH TERMS�???????????????????????????????????????????????????????????????????????????

?????????????Google adwords??(图22)

???????Quality Score????????????GA ??????????????????????????????????????????????????????????????????????????????????????????????????????????5???)?
?????????????????????????????????????????????????
????????????????????????????????????????????????????????????????????????Google Adwords?????Recommendations???????
???????????????????????????????????????GA??????????????????????????????????????????????????????????????????AB??????????????????????????????


????????SEO?????????????????Youtube?????ADS??????????????
5????9 ?Google Ads ??????(?12)

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