Google Adwords??????????Google??????????????????????????????????????????????
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Google Adwords???????????????????????????????????
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????�>?????Campaign?�>????Ad Group?�>???Ads??????Keywords?
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3???Google Analytics
???????????GA ??????
????Google Adwords???Auto-tagging???YES????No?
?????google Analytics????????擜DMIN� (??)->擜dwords Linking�

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????Google Adwords????????????????????????????????????????????????????????

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?????Google Adwords??????????擟onversions�

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??????????????????????????擶ebsite�??????????????

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??????????????揝ubmit form�揅lick Add to cart�
????????????Purchase/Sale?Sign-up??
??????????????????????????????????????????????????????????Value???揇on抰 use a value�
????????????Every Count??????????????????????????One count???????????????????????????????????????Count???One?
?????????擟onversion window�??????????,攙iew-through conversion window�???????????????????,擨nclude in Conversion�???????????Adwords??Conversion???擜ttribution model�
?????擟reat and Continue�

????????????????????????????????????????????Done?ok??

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Google Adwords?????????????????????Search???????Display???????Shopping???????Video?????????Universal app??
?????????????????????????????????????????????????????????????????????????????
????????????????????????????????????????????????????????????????truck????? AdWords ??????損urchase truck�?????????? Google ?????損urchase truck�???????????????????
???????????????????????????????????
??????????????????????????????????????????????????Google ???????? 200 ????????? 90% ??????????????????????????????????Gmail????
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??????????????????????????Google Merchant Center???????Google AdWords?????????????????https://support.google.com/merchants/answer/2660968?
?????????YouTube????Google????????????????????????TrueView in-stream ads? TrueView video discovery ads?bumper ads?
TrueView in-stream ads????????????? YouTube ????????????????????????????????????????????????????? YouTube ??????????? 5 ?????????????????
TrueView video discovery ads?????????Youtube???????????????????????YouTube ???????????????????????????????????????????????
bumper ads???????????????????????????????????? 6 ?????????????????????????????https://support.google.com/adwords/answer/2375497
????????????????APP??????????????????????????????????????????????????????????????????????????????????????????????????????????????????? Google Search?Google Play?YouTube ? Google display network??????????https://support.google.com/adwords/answer/6291545?
????????????????????????????????????????
??Google Adwords?
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????�???敆>??擲earch�?????�>?????????�>?????????CONTINUE???

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Google adwords??????????????
??????broad match???????????????? purchase truck?
???????????????????????????????????????????????????????????????????? how to purchase truck?purchase truck website?purchase cheap truck???????????
??????phrase match????????????????攑urchase truck�
????????????????????????????????????????????????????????????????????????????????????????????????????????????????? purchase truck online?where to purchase truck in China??????????? purchase high quality truck?truck purchase?????????
??????exact match????????????????[purchase truck]?
??????????????????????????????????????????????????????????????????????????????????????????????????????
????????truck purchase?purchase a truck?truck for purchase???????????
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????????broad match modifier????+???????????????????????????????????????????????????????????????? +purchase +truck??????truck purchase?purchase cheap trucks?truck purchasing???????????????????buy truck?????????
???????????????????????????????????????????????
??????Negative match ?
??????????????????????????????????baseball hats?????? �-baseball hats�????????????????????????????baseball hats????????????????????????????????????????cheap?????????cheap???????????????????????????cheap???????????????????
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1?????????????????? 5 ? 20 ?????????
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3????AdWords?????????????????????????????@??*
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3?????

A?????Final URL???????????URL?????????????????
B?????Display path?Path1 ?Path 2????Path text???????path text???????????????????????????????????????????????????????????????http://aaa.com???????????????????????http://www.aaa.com/Mens_Shoes/Outdoor?
C??????Heading 1 ?Heading 2?Description?????????
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F??????????Google Adwords?????????????????????揢nder review�?擜pproved�

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?????????擲EARCH TERMS�???????????????????????????????????????????????????????????????????????????

???????Quality Score????????????GA ??????????????????????????????????????????????????????????????????????????????????????????????????????????5???)?
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????????????????????????????????????????????????????????????????????????Google Adwords?????Recommendations???????
???????????????????????????????????????GA??????????????????????????????????????????????????????????????????AB??????????????????????????????

????????SEO?????????????????Youtube?????ADS??????????????

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