Google Adwords??????????Google??????????????????????????????????????????????
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Google Adwords???????????????????????????????????
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????�>?????Campaign?�>????Ad Group?�>???Ads??????Keywords?
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3???Google Analytics
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????Google Adwords???Auto-tagging???YES????No?
?????google Analytics????????擜DMIN� (??)->擜dwords Linking�
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????Google Adwords????????????????????????????????????????????????????????
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?????Google Adwords??????????擟onversions�
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??????????????????????????????????????????????????????????Value???æ‡on抰 use a value�
????????????Every Count??????????????????????????One count???????????????????????????????????????Count???One?
?????????擟onversion window�??????????,攙iew-through conversion window�???????????????????,擨nclude in Conversion�???????????Adwords??Conversion???擜ttribution model�
?????擟reat and Continue�
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Google Adwords?????????????????????Search???????Display???????Shopping???????Video?????????Universal app??
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????????????????????????????????????????????????????????????????truck????? AdWords ??????æurchase truck�?????????? Google ?????æurchase truck�???????????????????
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??????????????????????????????????????????????????Google ???????? 200 ????????? 90% ??????????????????????????????????Gmail????
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??????????????????????????Google Merchant Center???????Google AdWords?????????????????https://support.google.com/merchants/answer/2660968?
?????????YouTube????Google????????????????????????TrueView in-stream ads? TrueView video discovery ads?bumper ads?
TrueView in-stream ads????????????? YouTube ????????????????????????????????????????????????????? YouTube ??????????? 5 ?????????????????
TrueView video discovery ads?????????Youtube???????????????????????YouTube ???????????????????????????????????????????????
bumper ads???????????????????????????????????? 6 ?????????????????????????????https://support.google.com/adwords/answer/2375497
????????????????APP??????????????????????????????????????????????????????????????????????????????????????????????????????????????????? Google Search?Google Play?YouTube ? Google display network??????????https://support.google.com/adwords/answer/6291545?
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Google adwords??????????????
??????broad match???????????????? purchase truck?
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??????phrase match????????????????攑urchase truck�
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??????exact match????????????????[purchase truck]?
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????????truck purchase?purchase a truck?truck for purchase???????????
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????????broad match modifier????+???????????????????????????????????????????????????????????????? +purchase +truck??????truck purchase?purchase cheap trucks?truck purchasing???????????????????buy truck?????????
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??????Negative match ?
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A?????Final URL???????????URL?????????????????
B?????Display path?Path1 ?Path 2????Path text???????path text???????????????????????????????????????????????????????????????http://aaa.com???????????????????????http://www.aaa.com/Mens_Shoes/Outdoor?
C??????Heading 1 ?Heading 2?Description?????????
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F??????????Google Adwords?????????????????????æ¢nder review�?擜pproved�
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???????Quality Score????????????GA ??????????????????????????????????????????????????????????????????????????????????????????????????????????5???)?
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????????????????????????????????????????????????????????????????????????Google Adwords?????Recommendations???????
???????????????????????????????????????GA??????????????????????????????????????????????????????????????????AB??????????????????????????????
????????SEO?????????????????Youtube?????ADS??????????????
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